Define Results

Creating a Web site is an involved process, especially for first timers. To do this task, you must first define the desired results, programmatic goals, and strategic marketing objectives of your Web site. How do these relate to the overall mission of the organization? A Web plan should evolve out of, and be integrated with, the strategic plan of your organization. The clearer the desired result, the better your organization will be able to evaluate the implementation of the site.

Step 2