Feedback

It will be helpful for your development team to receive feedback from a large variety of sources. Online feedback methods include e-mail postcards, reply forms, quizzes and contests, and guest books. Each of these technologies require some CGI (Common Gateway Interface) scripting between the site and its host server. Keep in mind that the results of online feedback may be skewed by a response bias (e.g. generally only people who have a strong opinion will take the time to give their feedback, and only people who have already been on the Internet and found your site will respond.)

Some examples of feedback forms can be found at the following locations:

• Success Predictor Quiz (http://www.i-strategies.com/quizframe.html)
  
• Sample feedback form (http://www.webresult.com/webr/eval/evals.html)
  

Other, non-technological means of gathering feedback include focus groups, user surveys, expert advice, and friends and family feedback. A questionnaire may be developed to ensure that the issues that are important to your organization are included. Consider asking a third party to create the questionnaire in order to avoid the self-serving biases that often occur unconsciously when conducting an evaluation internally.

Some evaluation companies/services are listed below:

• Presence Marketing (http://www.presencemktg.com/)
• Electronic Marketing, Inc. (http://www.electronicmktg.com/)
• New Image Architects (http://www.n-i-a.com/)
• Web Results (http://www.webresult.com/)