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A key element in creating an exciting, dynamic, and popular Web page is to take the ordinary and make it spectacular. To do this, include such elements as images, animation, video, and audio. Which tool to use varies according to what your organization wants to communicate to your audience. All these tools in combination can give a true representation of your organization’s mission and objectives. Disney (http://www.disney.com) has a great Web site that utilizes all four components. Granted, not every arts organization will have the budget allotment that Disney has for its Web development, but if you plan your Web design effectively you can include some of these tools in your Web site.The following sections show you how to incorporate images, animation, video and audio into your Web page, as well as the equipment that will be needed: