Marketing Security

There are many reasons why Web users are reluctant to purchase online, and unknown security risk is just one of them. In order to help users feel comfortable and secure with sharing sensitive information online, it is important to actively promote the security techniques the site incorporates.

In Ten Tips for Protecting Your Privacy Online (http://www.truste.org/users/privacyonline.html) the non-profit organization TRUSTe suggests ways in which users take steps to build their trust and confidence in using the Internet. Web developers also can use the TRUSTe Tips to provide users with clear descriptions of the site's security mechanisms and explanations of how the user’s information will be treated.