Links

It is important to make sure that the links on your Web site are working. Broken links are useless. The person managing your Web maintenance can rely on interns or volunteers to help find broken or outdated links. There are also some maintenance software packages that automatically check for broken links.

In addition, be sure to add new interesting links. Get in touch with the organizations that are linked to your Web site to make a reciprocal deal by which a link to your organization will also be included on their Web sites. By having your Web site on other arts organizations’ sites, you will be able to market and target your organization more efficiently. It is more likely that someone who has shown interest in other art organization sites will be interested in your Web site.